, Columnist
Nordstrom Shows Department Stores May Not Be Hopeless
Thinking creatively about what customers want is helping it buck dismal industry trends.
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Nordstrom Inc. had a message for investors as it announced a strong increase in online sales in its latest quarter: Don't get too excited.
As the department store giant reported earnings on Thursday, it said its e-commerce sales were up 20 percent compared to the same period a year earlier, buoyed by robust interest in its massive annual deals event known as the Anniversary Sale.