, Columnist
Technology Minnows Team Up Against the Sharks
Joining forces may not succeed against Amazon and Google, but it's better than dying alone.
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It's tough to live in the shadow of technology giants. The best way to survive may be to collaborate.
Tech companies like GoPro, Fitbit, Groupon, Yelp and GrubHub live in a constant swirl of volatility. Their shares tend to rocket up and down -- or down and more down, for most of this list -- on fears they will get squished by bigger competitors such as Google or Amazon, or simply go poof after people tire of their products and services.