, Columnist
What McDonald's Can Learn From Walmart and Target
Its back-to-basics plan is succeeding. Now it needs to think digitally.
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Not long ago, it seemed the golden arches of McDonald's Corp. were in danger of crumbling under the weight of new competition and diners' emerging preference for healthy food.
But the fast-food giant has staged an impressive turnaround, largely by getting back to doing what it has always done best: It gave customers food they wanted to eat. (Hello, round-the-clock Egg McMuffins.) And it chased hard after budget-conscious consumers.