, Columnist
Facebook's Virtual Reality Runs Into Real Reality
The Oculus Rift won't be augmenting sales soon as it continues to search for a broader audience.
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If at first you don't succeed, slash prices and try, try again.
That seems to be the strategy at Facebook Inc., which said it would temporarily cut $200 from the $600 price of its Oculus Rift virtual reality goggles plus a related accessory. It's the second time this year that Facebook has discounted Oculus gear. (The cost doesn't account for the powerful computer that users need to run Oculus.)