, Columnist
Twitter Can't Wait to Win Back Advertisers
The company needs to convince companies why its service matters to them.
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Good news! Twitter’s business is not doing terribly by the low, low standards of Twitter. Well done.
In the first quarter, Twitter Inc.'s revenue fell from the year-ago quarter for the first time. Twitter doesn't turn a profit, and now its sales are shrinking, too. That is ... not good. But Twitter executives had told investors to brace for a decline of as much as 26 percent. Revenue fell "only" 8 percent. The number of people who use Twitter at least once a month is also growing slowly but consistently, and the company says its existing users are hanging out on Twitter more.