Shelly Banjo, Columnist

McDonald's Is Smart to Copy Starbucks

Building up digital offerings is a proven recipe for growth.

March 1, 2017 at 9:17 PM UTC

Shelly Banjo leads the global business team for Bloomberg News in New York. A former New York bureau chief and senior tech writer, she’s covered business, finance and economics for two decades.

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This must be "copy your competitor" week for corporations.

McDonald's Corp., at its annual investor day Wednesday, unveiled plans to roll out mobile ordering and delivery to all its U.S. locations. In a bid to win over lapsed customers, it's embracing the same digital tools Starbucks Corp. and Domino's Pizza Inc. have used to grow sales.