Andrea Felsted, Columnist

Nestle's Flavorless New CEO

Mark Schneider's plans for the company are dull but worthy.

February 16, 2017 at 11:19 AM UTC

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

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The Ulf-man cometh. And it's all rather underwhelming.

Ulf Mark Schneider, the new chief executive of Nestle SA, has laid out what is ultimately a more sensible course for the world's largest food company. As expected, he's ditched the strict adherence to an organic sales-growth target of 5 to 6 percent. This year, it'll be more like 2 to 4 percent.