Brooke Sutherland, Columnist

Super Bowl Monday Should Be the New Black Friday

Everyone should get the day off and go shopping. (It's a Hail Mary, we know.)

February 3, 2017 at 7:52 PM UTC

Brooke Sutherland is Bloomberg News' Boston bureau chief and writes the Industrial Strength Newsletter. She was previously a Bloomberg Opinion columnist covering deals and industrial companies and an M&A reporter for Bloomberg News.

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Maybe Kraft Heinz Co. is on to something.

The maker of Velveeta cheese and Oscar Mayer hot dogs decided to give all of its salaried U.S. employees the day off after Super Bowl Sunday. It's hoping the move will generate more publicity than a pricey TV ad during the big game, but the company did take the additional step of starting a petition to make Congress declare that Monday a national holiday, so we're going with it. The company is calling it "Smunday"… erm, we'll work on the name.1486150661566