Andrea Felsted, Columnist

Breitling's Curious Sense of Timing

A sale doesn't quite make sense for it now, though buyers might bite.

November 30, 2016 at 10:23 AM UTC

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

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You would think a 132-year-old Swiss watch maker would have a better sense of timing.

It doesn't look the case for Breitling, the privately owned firm that's weighing a sale, as Bloomberg News reported Tuesday.