Shira Ovide, Columnist

Facebook's TV Dinner

The company has its eyes on the fat fees charged by TV broadcasters.
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Facebook Inc. confirmed Wednesday that it's the internet's hottest growth storyBloomberg Terminal. To stay that way, the company will have to double down in a crucial area: Selling more high-priced advertisements.

To explain why, let me remind you of the three basic ways Facebook can increase its revenue: