Shelly Banjo, Columnist

Amazon Finds Grocers Are Hard to Kill

The market is big and fragmented, and traditional stores are arming for a fight.

September 27, 2016 at 2:20 PM UTC

Shelly Banjo leads the global business team for Bloomberg News in New York. A former New York bureau chief and senior tech writer, she’s covered business, finance and economics for two decades.

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Online grocery is still anyone's game.

Fresh Direct, one of America's oldest online grocers, on Monday announced a $189 million cash infusion to help the 17-year-old company expand operations beyond the New York and Philadelphia metro areas. The investment, led by JPMorgan Asset Management, pushes the total funds raised for grocery delivery startups past $1 billion so far this year, according to research firm CB Insights.