Liam Denning, Columnist

Tesla's Master Plan: Keep Spending

Ever-growing ambitions are doing the trick of keeping investors in line.

July 27, 2016 at 3:32 PM UTC

Liam Denning is a Bloomberg Opinion columnist covering energy. A former banker, he edited the Wall Street Journal’s Heard on the Street column and wrote the Financial Times’s Lex column.

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I remember when tens of billions of dollars used to be real money. But that was before Tesla started building its Gigafactory.

Giving reporters a tour of Tesla's partly built battery plant in Nevada this week, co-founder and CEO Elon Musk mused that achieving the company's multiplying ambitions -- of which the Gigafactory is a critical element -- could end up costing this large, amorphous sum.