Shelly Banjo, Columnist

Every Day Is Prime Day at Amazon

The loyalty program has led to a profound shift in shopper behavior.

July 12, 2016 at 12:43 PM UTC

Shelly Banjo leads the global business team for Bloomberg News in New York. A former New York bureau chief and senior tech writer, she’s covered business, finance and economics for two decades.

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Amazon has long been the "Everything Store." Now, thanks in part to its Prime membership program, it has become the everyone store.

For the first time ever, Americans are shopping at Amazon at nearly the same frequency as the country's largest retailer, Walmart: Sixty percent of primary household shoppers bought something at Amazon in the four weeks ending June 16, roughly the share of Walmart shoppers during the same period, according to consultancy Kantar Retail.