, Columnist
China Sports Brands Get a Second Wind
Hobbled by over-expansion after the Beijing Olympics, they're getting a second wind.
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Nike and Adidas, take note. China's sportswear makers are in their best shape for some time.
The country's efforts to shift to a more consumption-oriented economy have done little for domestic sports brands, which have endured a tough three years as the economy slowed and they grappled with the consequences of over-expansion after the Beijing Olympics.