, Columnist
What Starbucks Can Teach Apple and Facebook
First, convince customers why they should bother. (Try free stuff.)
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Apple, Google and Samsung are all-knowing and all-powerful companies. But so far, none of these Great Powers have succeeded in coaxing masses of Americans to use their smartphones to pay for merchandise.
Instead, the only U.S. company that has cracked mobile payments is Starbucks, whose best "innovations" are made-up names for coffee drinks.