Illustration: Christian Capestany
How To
A CEO’s Guide to Making the Most of a Meme Stock Moment
Your ticker just became a Reddit darling. The board wants to hear from you. What’s your plan? Here’s how to shoot the moon.
One moment, your company is a footnote during earnings seasons; the next, it’s the star of a Reddit thread, your stock is up 400% and your face—poorly Photoshopped onto a Shiba Inu—is circulating on social media.
Such is the logic-defying trajectory of a meme stock, where valuations and fundamentals take a back seat to virality.