Kendrick Lamar Brings America and 'Not Like Us' Into Super Bowl Halftime Show

Kendrick Lamar performs during Super Bowl LIX Halftime Show.
Photographer: Chandan Khanna/AFP/Getty Images

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By Associated Press

February 10, 2025 at 1:54 AM UTC

Updated on

February 10, 2025 at 5:41 AM UTC

“Salutations!,” the actor Samuel L. Jackson, dressed as Uncle Sam introduced Kendrick Lamar at New Orleans’ Caesars Superdome for the 2025 Super Bowl halftime show — a powerful, commanding creative choice by the first solo hip-hop artist to ever headline the coveted slot.

As if there were any doubts of the Pulitzer Prize winning rapper's ability to put on a show.