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WWE, a social media powerhouse, tops 100 million subscribers on YouTube

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By Associated Press

March 8, 2024 at 4:03 PM UTC

Updated on

March 8, 2024 at 4:12 PM UTC

As WWE gears up for its biggest annual premium live event next month, the company continues to harness the power of its social media presence to reach its fans. A key component of that strategy is YouTube, where WWE has hit an important milestone: surpassing 100 million subscribers.

YouTube has about 2.49 billion active users currently and is the second most popular social media platform after Facebook, according to DataReportal. And 47% of all internet users around the world access YouTube monthly.