Yahoo's Pop-Up Connection
This article is for subscribers only.
Yahoo! Inc. (YHOO ) has become one of the spyware industry's main benefactors. Since 2003 the Sunnyvale (Calif.) titan has indirectly supplied ads to -- and shared millions of revenue dollars with -- Direct Revenue and its rivals.
Yahoo boasts hundreds of thousands of advertising clients. It shows their ads on its own site and, for additional payments, passes some along to other online publishers and distributors. Some of the distributors turn ads over to pop-up artists such as Direct Revenue. Fees are shared along the way.