Pursuits

Who Needs Sports Announcers?

The New England Patriots and Detroit Tigers are inching away from an outdated industry standard.
Sportscaster Chris Berman (R) and Bailey, the Los Angeles Kings Mascot, arrive at the 2012 ESPY Awards at Nokia Theatre L.A. LivePhotograph by Jason Merritt/Getty Images
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Yesterday brought two pieces of good news from the world of sports broadcasting. The New England Patriots announced that the team plans to abandon standard play-by-play announcing during the latter parts of preseason game TV broadcasts in favor of a “talk-radio-type program without the yelling and the screaming and the agenda-driven stuff.” And Fox Sports Detroit aired a Tigers game against the Washington Nationals with no announcers at all, just the ”Natural Sounds at Comerica Park.” (The quiet version was on an alternate channel. Fans who wanted to hear talking still could.) Both are minor moves mainly of interest to local fans, but, hopefully, they are also signals that teams, leagues, and networks are beginning to rethink their approach to the broadcast booth.

Sports fans have been bellyaching about sports announcers for almost as long as smooth baritones and retired jocks have been sitting behind microphones. For most of that history, producers have treated jeers as evidence that people were paying attention—better to have angry viewers than no viewers. In 1980, NBC took the complaints to heart and offered a late-season NFL clunker without commentary. That short-lived experiment came before the Web and the smartphone and a massive proliferation of options in sports viewing. Fans now expect to be able to watch out-of-market games, to see them on all manner of devicesBloomberg Terminal, to instantly interact with each other from their couches, and even to choose which camera to follow. The option to tune out the announcers without muting all the sound seems like a natural addition to this ever-expanding menu.