
Michael Barr, Scarlet Fu and Damian Sassower follow the money in the world of sports, taking listeners inside decisions that power the multibillion dollar industry.
Business of Sports Podcast • Browse all episodes
Ads More Expensive Than Ever on Superbowl Sunday

Ads More Expensive Than Ever on Superbowl Sunday
Hosts Michael Barr, Scarlet Fu and Mike Lynch are joined by Hive Enterprise AI President Dan Calpin. They break down the big winners of Superbowl Sunday, where ads were more expensive than ever.
Feb 14, 2022