Bloomberg Billionaires Index

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#474 Juan Beckmann $4.05B

Random fact: Family's tequila company received first license to make mescal in 1795.

Overview

Beckmann owns 70 percent of Becle, a closely held holding company that controls Jose Cuervo, the world's biggest tequila maker. He and his sons are the biggest shareholders in the Mexico City-based company, which reported revenue of $1.3 billion in 2016. They also own Proximo Spirits, a Mexican alcohol distributor.

As of July 28, 2017:
Last change -$11.6M (-0.3%)
YTD change +$1.71B (+73.3%)
Industry Food & Beverage
Biggest asset CUERVO* MM Equity
Citizenship Mexico
Age 77
Wealth Inherited
View net worth over:   Max 1 year 1 quarter 1 month 1 week

Relative Value

Juan Beckmann's net worth of $4.05B can buy ...

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troy ounces of gold
0
barrels of crude oil

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of the GDP of the United States
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of the total wealth of the 500 richest people in the world
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of the top 100 U.S. college endowments
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of the top 200 U.S. executives’ total awarded compensation
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of U.S. existing home sales
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times the median U.S. household income

Latest News

Net Worth Summary

Cash
Private asset
Public asset
Misc. liabilities
Confidence rating:

The majority of Beckmann's fortune is derived from a 70 percent stake in Mexico City-based Becle, the holding company that controls Jose Cuervo, the world's biggest tequila maker. Cuervo began trading publicly as Becle SAB on Feb. 9, 2017 and reported revenue of 24.4 billion pesos ($1.3 billion) in 2016. 

Beckmann owns 70 percent stake of the holding company, according to a person with knowledge of the matter. Through the holding company's 85 percent stake in Cuervo, Beckmann owns 61 percent of Cuervo. His son, Juan Domingo Beckmann, owns the rest of the holding company's stake.

Luis Carlos de Pablo, a spokesman for Cuervo, did not respond to requests for comment.

Biography

Birthdate: 2/9/1940
Family: Unmarried, No children
Education: Monterrey Institute of Technology, Bachelor's Degree Monterrey Institute of Technology, Master's Degree Stanford University

Beckmann Vidal, the grandson of a German ambassador to Mexico and an heiress to the Cuervo tequila fortune, grew up in the border city of Tijuana, selling margaritas by the gallon at a hotel and hawking sombreros to tourists at the bull ring. After graduating from Instituto Tecnologico de Monterrey, he moved back to Tequila, in the state of Jalisco, where he oversaw the agave fields on horseback and worked on accounts by night, according to a 2005 profile of Beckmann by CNN Expansion.

Now one of Mexico’s richest tycoons, he's also been a member of the Grupo Financiero Banamex board and holds a stake in Chicago-based Byline Bank along with fellow billionaire Antonio Del Valle. An April 2015 Fitch report said he owns 70 percent of JB y Compania, the Cuervo holding company that was merged into Becle in November 2015. The remaining 30 percent of the business is owned by his son.

The opening of Hotel Solar de las Animas in October shows that the billionaire hasn’t shied away from his dream of bringing 1.5 million tourists per year to Tequila by 2020, up from 230,000 in 2015. In a rare televised speech he 2011, he credited a popular 2007 telenovela and its alluring agave-harvesting protagonist for having jump started local tourism (the lead was played by Mexico’s current first lady).

Milestones
  • 1812 La Rojena distillery is founded in Tequila, Mexico.
  • 1906 Cuervo sells its first bottled tequila.
  • 1938 A bartender creates a cocktail named after a showgirl, the Margarita
  • 2002 Diageo returns its 45 percent stake in Jose Cuervo to the Beckmanns.
  • 2004 Son Juan Domingo Beckmann named CEO of Casa Cuervo.
  • 2012 Talks to sell Cuervo tequila brand to Diageo break down.
  • 2014 Cuervo swaps its stake in Don Julio for Diageo's Bushmills whiskey brand.
  • 2015 Beckmann family's tourism arm opens first five-star hotel in Tequila.