Bloomberg Billionaires Index

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#78 Dietrich Mateschitz $15.5B

Random fact: A pilot who also enjoys snowboarding and other extreme sports.


Mateschitz is the co-founder and 49 percent owner of Red Bull, the world's largest energy drink maker. The Salzburg, Austria-based company sold more than 6 billion cans and had revenue of 6.3 billion euros ($7.1 billion) in 2017. He promotes the company through branded assets including soccer and Formula One teams.

As of April 21, 2018:
Last change -$232M (-1.5%)
YTD change +$611M (+4.1%)
Industry Food & Beverage
Biggest asset Red Bull
Citizenship Austria
Age 73
Wealth Self-made
View net worth over:   Max 1 year 1 quarter 1 month 1 week

Relative Value

Dietrich Mateschitz's net worth of $15.5B can buy ...

troy ounces of gold
barrels of crude oil

... and is equivalent to ...

of the GDP of the United States
of the total wealth of the 500 richest people in the world
of the top 100 U.S. college endowments
of the top 200 U.S. executives’ total awarded compensation
of U.S. existing home sales
times the median U.S. household income

Latest News

Net Worth Summary

Private asset
Public asset
Misc. liabilities
Confidence rating:

The majority of Mateschitz's fortune is derived from a 49 percent stake in Red Bull, the world's largest energy drink company. He founded the business with the late Chaleo Yoovidhya, each investing $500,000 and taking 49 percent stakes, with Yoovidhya's son getting the balance. The elder Yoovidhya died in March 2012, and the stake passed to his family.

Red Bull and consolidated subsidiaries had revenue of 6.3 billion euros ($7.1 billion) in 2017, up from 6 billion euros in 2016, according to its website. It's valued using the average enterprise value-to-sales and price-earnings multiples of three publicly traded peer companies: Monster Beverage, Coca-Cola Amatil and Dr. Pepper Snapple Group. The valuation was updated on March 1, 2018 to reflect 2017 revenue and to remove enterprise value-to-Ebitda as a valuation metric because of volatility.

After accounting for its spending on extreme sports sponsorships and event marketing, including a parachute jump from the edge of space that was broadcast live in October 2012, Red Bull paid a dividend of $97 million to Mateschitz in 2012, according to Austrian daily newspaper WirtschaftsBlatt, citing the company's annual report. The same year he made a $92 million charitable donation to fund spinal injury research.

Mateschitz also owns an island in Fiji that he bought for $13 million in 2006. He spent more than $30 million developing it into a resort. The asset is valued using information provided by Farhad Vladi of Hamburg-based land broker Vladi Private Islands.

The value of his cash investments is based on an analysis of his spending as well as dividends, taxes and market performance.

A spokeswoman for Red Bull, who asked not to be identified because of company policy, declined to comment on Mateschitz's net worth.


Birthdate: 5/20/1944
Family: Single, 1 child
Education: 1972, University of Commerce, Graduated, Marketing

Born in Austria in 1944, Dietrich Mateschitz attended Vienna's University of Economics and Business, where he spent 10 years studying commerce, occasionally working as a ski instructor to pay for his degree. He graduated in 1972, and spent a decade marketing products for Unilever and German toothpaste maker Blendax. 

In 1982, he discovered a Thai energy concentrate called Krating Daeng -- or Red Bull -- owned by Thai Blendax licensee Chaleo Yoovidhya. The pair both invested $500,000 two years later to create Red Bull, each taking a 49 percent stake, with Yoovidhya's son taking the remainder. It was agreed that Mateschitz would be responsible for managing the company. It began operating in Austria in 1987.

Over the next few years, Red Bull began to expand worldwide and increasingly became known for marketing stunts that focused on sponsoring extreme sports and events. The Flying Bulls, an airplane stunt team was founded in Salzburg, Austria in 1999, complementing Red Bull's sponsorship of endurance races, Formula One and various extreme sports. Mateschitz holds a pilots license and owns a collection of historic planes he keeps at Salzburg airport.

The company bought the Red Bull Formula One racing team in 2005, which, between 2010 and 2012, won three consecutive world titles. Other high-profile deals included the purchase of a New York Major League Soccer team and sponsored events in sports such as ice skating and cliff diving. Red Bull was available in 171 countries by 2017, with more than 6 billion cans consumed annually.

  • 1944 Mateschitz is born in St. Marein, Austria.
  • 1982 Discovers the Asian tonic drinks that inspire Red Bull in Thailand.
  • 1984 Founds Red Bull with Thai partners and takes a 49 percent stake.
  • 1987 Begins selling Red Bull in Austria after three years developing the brand.
  • 2005 Sets up Red Bull Formula One team and sister team Toro Rosso.
  • 2006 Buys the Fijian island of Laucala in the South Pacific for $13 million.
  • 2008 Enters French market after ban lifted by health authorities.
  • 2012 Red Bull sponsors supersonic space jump that sparks media frenzy.