Live Q&A: Navigating the New Big Money Era of College Sports

The year 2025 is a watershed one for the business of big time college sports. For the first time, schools can pay athletes directly through a revenue sharing program this coming season. At the same time, a new commission is looking to clamp down on the Wild West of Name, Image and Likeness, or NIL deals with players. It’s a time of rapid change for athletic directors, coaches, players and fans. What questions do you have about the changing landscape of college sports in this new era of big money? Ahead of the Bloomberg Power Players New York event, Bloomberg's Scarlet Fu speaks with Ira Boudway, Janet Lorin and Randall Williams in a Live Q&A on Wednesday, September 3 at 3:30 p.m. EDT. Bloomberg digital subscribers and Terminal clients have the exclusive opportunity to ask our team questions in real-time. This conversation will be recorded and be made available to listen and share.