May 13th, 2026

Schwab Will Use AI To Serve Less-Affluent Customers

Charles Schwab Corp. is planning to use artificial intelligence to extend benefits usually reserved for wealthy clients to the less affluent. CEO Rick Wurster said AI will be a "real accelerant" for the 55-year-old firm. He spoke with Carlyle Group Co-Founder and Co-Chairman David Rubenstein for an upcoming episode of Bloomberg Wealth. This interview was recorded May 1 in New York.