May 6th, 2026
Women's Sports Investment an 'Undervalued Asset,' Says Gold Medal Skier Breezy Johnson
Olympic gold medal skier Breezy Johnson and Trisha Worthington, chief revenue and philanthropic officer for US Ski & Snowboard, said that sports sponsorships are a 'changing landscape' as NIL opportunities for college athletes and social media expand the scope of moneymaking opportunities for athletes. Johnson said that despite record valuation, women's sports are still an 'undervalued asset' for investment and can lead to a greater return.
