Watch AI Startup Aims to Predict Human Behavior - Bloomberg

Feb 12th, 2026

AI Startup Aims to Predict Human Behavior

AI startup Simile has raised $100 million to help companies predict human behavior, including by guessing items customers might purchase and questions that might get asked on earnings calls. Joon Park, Simile co-founder and CEO, joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.”

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