Feb 6th, 2026

Brooks Is 'Winning the Runner' Globally: CEO Sheridan

Brooks Running CEO Dan Sheridan joins Bloomberg Businessweek Daily to discuss the footwear company's forward momentum as it continues to see global growth, including in the key China market. Sheridan says Brooks is aiming at middle class consumers, "engaging in the run community," and focusing on brick and mortar locations to build customer loyalty. Sheridan also discusses the firm's ownership by Berkshire Hathaway amid Greg Abel taking the reins as Warren Buffett's successor. Sheridan speaks with Carol Massar and Tim Stenovec.