Watch Gary Vaynerchuk on Super Bowl: Linear TV Ads Overpriced - Bloomberg

Feb 2nd, 2026

Gary Vaynerchuk on Super Bowl: Linear TV Ads Overpriced

Gary Vaynerchuk, Chairman of VaynerX, says attention is the currency everyone is seeking. He tells Romaine Bostick and Katie Greifeld on The Close that attention is highly fragmented, and linear television commercials are overpriced relative to the audience they capture.

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