Watch Hershey & Shaquille O'Neal Team Up on New Candy Launch - Bloomberg

Jan 6th, 2026

Hershey & Shaquille O'Neal Team Up on New Candy Launch

Shaquille O’Neal and Hershey CEO Kirk Tanner discuss Hershey’s new hoops inspired candy and the company’s partnership with O’Neal. Speaking with Romaine Bostick and Katie Greifeld on “The Close,” O’Neal says Hershey is the Shaq of the candy business.

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