Dec 12th, 2025
Surefoot Steps Into New Revenue Stream With Ski Season Underway
Starting out in a tiny, closet-sized location in Park City, Utah, custom ski boot maker Surefoot has grown its brick-and-mortar presence to include numerous locations across North America and Europe. Bob Shay, the company's founder and CEO, discusses the privately-held firm's significant growth and its venture into new types of footwear as it continues to enjoy success within the high-end retail sector. Bob speaks with Carol Massar and Tim Stenovec on Bloomberg Businessweek Daily.
