Oct 20th, 2025

Kering Sells Its Beauty Division to L’Oreal

Kering agreed to sell its beauty division to L’Oreal as part of a long-term strategic alliance. The deal is valued at €4 billion ($4.7 billion), according to a statement issued by both companies on Sunday night. The sale is the first strategic move by Chief Executive Luca de Meo, as Kering confronts a slump in Chinese demand and the threat of higher US tariffs. Bloomberg Opinion's Andrea Felsted breaks down the situation. Her opinions are her own.