Jul 31st, 2025

Meta Soars to Record as Growth Justifies Spending

Meta is increasing spending next year, with executives saying now is the time to seize on investment opportunities in artificial intelligence. Meta's strategy relies on its advertising business continuing to generate revenue, with Mark Zuckerberg saying the ads business is already seeing a "meaningful" amount of revenue from new generative AI features. Bloomberg Intelligence's Mandeep Singh writes that "Meta's Superintelligence initiative could be a significant driver of WhatsApp monetization, given its use by small businesses and advertisers for customer service. Investment in generative-AI infrastructure may improve recommendations and ad targeting for Reels ads, along with click-to-messaging advertising, which were key drivers of 9% ad-pricing growth in 2Q." Mandeep Singh, Senior Tech Industry Analyst at Bloomberg Intelligence, joins Tom Keene and Paul Sweeney on Bloomberg Surveillance.