Jun 5th, 2024
How Birkenstock Became A Luxury Brand With 'Succession'-Level Drama
This week's Bloomberg Businessweek article explores how the 250-year-old German orthopedic shoe company with Succession-level family drama transformed itself into a luxury behemoth. Shares in the company have rallied nearly 30% over the past month since it posted robust earnings and raised its forecast for the year as consumers snapped up its high-end sandals and clogs. Bloomberg Opinion's Andrea Felsted discusses on "The Pulse With Francine Lacqua."



