As countries across Europe attempt to grow their economies into magnets for investment in healthcare, financial services and high technology, what features are most attractive to businesses evaluating expansion plans? What market conditions are needed to create the kind of ecosystem that sways entrepreneurs to invest, and how can current knowledge hubs protect their edge? Bloomberg's Morwenna Coniam moderates a panel with Amir Marandi, Co-Founder and Chief Executive Officer, Zaver, Elizabeth Rossiello, Chief Executive Officer and Founder, AZAFinance and David Sneddon, Vice President, Google at the Bloomberg New Economy Gateway Europe.