Masan Group is one of Vietnam's biggest conglomerates, embarking on a major tech drive for its grocery business in what remains a nascent e-commerce market. Companies such as Alibaba and South Korea's SK Group have invested hundreds of millions of dollars in Masan this year as the company looks to unlock Vietnam's online marketplace for groceries with its The CrownX project. Juliette Saly spoke to Masan Group's CEO Danny Le for Bloomberg's ASEAN Ahead.