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00:00Your perspective please on how risky it is at the moment you're a company that lends of course and people are currently giving you crypto lending it out people leveraged in this space right now. Is it a worry. Well there's always leverage in every system. Thanks for having me back. By the way I think the risk reward meter is still kind of saying that there's going to be major returns here. Bitcoin is still the best performing asset across all categories for the last 10 years. Every year in the row. So the risk reward is great. But there's definitely a lot of risk. We already up over 100 percent this year or so. So you should definitely take your time and find opportunities to diversify and buy into the asset over time and not just try to catch or pretend like you would know what is the right time to get the lowest price. You know I'm always curious. And the question I always ask different people different parts of the ecosystem. Who is the marginal buyer here. It still doesn't feel like the retail frenzy of 20 20 is the same as it was in twenty seventeen. Where do you see the initial dollars come. Or do you see the new dollars coming in in recent months. You're right. I mean if you do a Google Trends search on Bitcoin you will see that we don't have the pop that we had in 2017 but that's because everybody already knows what Bitcoin is or at least most people do. So now now that they have so many more road under amps to come to bitcoin now you can use PayPal you can use cash up you can use Line Corp. which is one of our partners with six hundred eighty million users. So all of that is representing much much easier way to find a bitcoin. Institutions are in family offices also joining and basically diversifying into this asset class because more and more people are worried about the printing from the Fed than the government. I'm sure it's Alex. I mean one of the reasons why there had been some trepidation amongst some investors of embracing bitcoin or crypto in general or even just giving at the time of day was this idea that it was hard to sort of model. You couldn't really sort of create sort of a spreadsheet and say here are the reasons X Y Z of Y crypto with rise or fall over the next twelve months or so of what is sort of the model. What do you what do you sort of put into those spreadsheets at this stage that would give you or give some investors who need that a little more clarity as to the direction of crypto. Yes. Look I agree with you that it's hard to model and the piece that I am I really don't have answers for is really how many people are going to sell it at twenty two thousand or twenty five thousand thirty thousand. So. So the fact that we've doubled from eleven thousand or ten thousand to 20 and we had almost no sellers doesn't mean that you don't have a massive amount of sellers in the next ten thousand dollars to join. So a look. Yes bitcoin is an experiment. It's at eleven years old but the U.S. dollar the fiat version of it since well since we went over the gold standard is also an experiment. So can you model the U.S. dollar with the Fed printing 20 percent of all the dollars or whatever created this year. So the point is really are you betting on scarcity or you betting on Fiat. And I think more and more of the smartest investors in the world are betting on scarcity. Many betting on technical analysis rather than fundamental. Alex you talk very much about any Bitcoin. What about some of the other old coins out there and you know theorems been experiment that's been going on for a while to. Yeah. So look. Bitcoin is the granddaddy of all of this. When there are many others as over 9000 other digital assets like Sells his network has a sell token. That's one of them. And really each one of them is trying as an experiment trying to create the future of finance. Right. So we focus on yield on generating yield. We pay 10 times more than your average bank. Others like Bitcoin I'm focused on store value theorem is that kind of the rails Celsius is using a theorem as its underlying block chain. And for the people who are just getting started for the people watching the show and don't know anything about it just bet on bitcoin. Just take five or 10 percent of your assets 10 percent and diversified into that.

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There Are Many 'On-Ramps' Now for Bitcoin: Celsius Network Founder

Alex Mashinsky, founder of Celsius Network, speaks with Bloomberg's Caroline Hyde, Romaine Bostick and Joe Weisenthal on "What'd You Miss?" about cryptocurrencies. (Source: Bloomberg)

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