Jun 4th, 2020
The Trillion Dollar Mission of Impossible Foods
Impossible Foods’ founder and CEO Pat Brown wants to replace all meat with plant-based alternatives. His company has helped usher in a new era of meatless burgers, products intended to taste like the real thing. As Impossible expands, Brown also hopes to curtail the environmental damage wrought by animal-based meat production. With the coronavirus impacting the price and availability of traditional meat, this could be Impossible’s chance to take a bite out of the competition. (Source: Bloomberg)
