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Live on Bloomberg TV

CC-Transcript

  • 00:00CAROLINE: A BIT WINDY, IT IS A TOUGH LIFE BEING HERE IN SUNNY CANNE SURROUNDEDS BY SUCH INFLUENCES AS YANICK BOLLORE ARE, THE CEO OF HAWAS. YOU HAVE SAID THAT THE FRENCH-BASED CONGLOMERATE THAT YOU WORK FOR, YOU SAY THAT IT IS A VERY INTERNATIONAL BUSINESS. PRESENCE IN ASIA, EUROPE, THE UNITED STATES, WHERE IS IT GROWING FASTEST FOR YOUR THE MOMENT? YANICK: WOULD HAVE IT IN PERCENT OF OUR REVENUE OUTSIDE FRANCE. U S IS MORE THAN A THIRD. WE ARE GROWING IN ASIA, CHINA AND INDIA. BUT WE STILL HAVE A LOT OF GROWTH IN THE U.S. COME THE YOU CARRY, AND SMALLER ECONOMIES LIKE FRANCE AS WELL . CAROLINE: CONSIDERING THE AMOUNT OF CONCERN ABOUT THE ECONOMY AND POLITICAL INSTABILITY, ARE THE CONSUMERS STILL WANTING ADVERTISEMENTS? >> IT IS INTERESTING. WHEN I WOKE UP THE NEXT DAY, BREXIT WON THREE YEARS AGO, EVERYBODY WAS SHOCKED. THE INDUSTRY, I CAN IMAGINE. LET THREE YEARS LATER, THE INVESTMENTS HAVE NOT SLOWED DOWN. EVEN AS WE HAVE MOVED OUR EUROPEAN HEADQUARTERS FROM PARIS TO LONDON, GROWTH IS PRETTY SOLID IN THE U.K.. CAROLINE: WHAT ABOUT THE CONSUMER IN GENERAL, PARTICULARLY AS YOU HAVE GEOPOLITICAL INSTABILITY TO METTA RADIO <GO> TO A CERTAIN EXTENT -- NO MATTER WHERE YOU GO. IS IT STILL A STRONG ECONOMY? YANNICK: WE CAN SEE NOW MORE AND MORE, CONSUMERS WANT TO CONSUME A BRAND THAT IS PERCEIVED AS BEING MEANINGFUL. MORE AND MORE CLIENTS ARE TRYING TO DO CAMPAIGNS. ALL THE GENERATIONS, NOT ONLY THE YOUNGER GENERATION, WANT TO PURCHASE FROM MEANINGFUL BRANDS. CAROLINE: THE RISE OF GEN Z. THERE ARE CONCERNS ABOUT THE U.S.-CHINESE RELATIONSHIP. HAVE USED IT ANY CHANGE IN THE DESIRE OF CHINESE COMPANIES TO BE ADVERTISING IN THE U.S.? YANNICK: THAT IS AN IMPORTANT QUESTION. THE U.S. IS THE LARGEST ADVERTISING ECONOMY, CHINA IS NUMBER TWO. WE ARE MONITORING THE SITUATION VERY CLOSELY. LIVE RIGHT NOW, I DO SEE ANY SLOWDOWN IN TERMS OF INVESTMENTS. BUT THE ATTENTION IS BAD FOR BUSINESS. OR HOPE WE CAN FIND A WAY TO END THIS. MAYBE I AM BEING WISHFUL, BUT I LIKE TO BE AN OPTIMISTIC GUY. I THINK BY THE END OF THE YEAR, I THINK WE WILL FIND AN AGREEMENT. I THINK IT IS BETTER FOR EVERYONE. CAROLINE: WE WILL SEE IF TRUMP AND SHE BAMA WILL MAKE ANY -- AND PRESIDENT XI JINPING WILL MAKE ANY HEADWAY IN THE G20. ARE YOU LOOKING TO MAKE A DEALS, HOW DO YOU FIND THE INDUSTRY INVOLVING? -- EVOLVING? YANNICK: WE ARE DOING BETWEEN 5-10 ACQUISITIONS ARE YEAR FOR THE PAST TWO YEARS. SO IT IS GROWING. OF THE ADVERTISING AGENCIES ARE VERY ATTRACTIVE. WE SEE A LOT OF NEW COMPANIES FROM PEOPLE WANT TO INVEST IN ADVERTISING. I BELIEVE ADVERTISING AGENCIES HAVE A BRIGHT FUTURE AHEAD OF IT. CAROLINE: WHAT ABOUT THE RELATIONSHIP OF YOURSELF, THE ADVERTISING COMMUNITY, THE BRAND, WITH THE BIG SOCIAL MEDIA PLATFORMS? THERE IS A LOT OF REGULATORY SCRUTINY ON THEM AT THE MOMENT. CONCERN ABOUT THE POWER THEY HAVE IN THE SYSTEM. IS THAT SOMETHING THAT RESONATES WITH YOU? YANNICK: OF COURSE. WE HAVE WORKED WITH THEM HAND-IN-HAND SINCE THE BEGINNING. LOOKING AT THE ISSUES ON DIFFERENT PLATFORMS. WE HAVE TOOLS TO MAKE SURE THAT BRANDS THAT ADVERTISE ON SOCIAL PLATFORMS CAN DO IT IN A SAFE AND POSITIVE ENVIRONMENT. IT WOULD BE UNTHINKABLE NOT TO ADVERTISE ON SOCIAL THAT FORMS IN THE WORLD OF TODAY. THIS IS WHERE CONSUMERS SPEND MOST OF THEIR TIME. BUT WE NEED TO GUARANTEE OUR SUPPLY IS A POSITIVE ENVIRONMENT. I THINK IT IS GOOD FOR US THAT THE WORLD AND THE ECOSYSTEM IS GETTING MORE COMPLEX. CAROLINE: I WANT TO FOCUS ON YOUR CHAIRMANSHIP. THE POTENTIAL DEALS. UNIVERSAL MUSIC GROUP IS ONE YOU ARE LOOKING POTENTIALLY AT BUYING. ANY APPETITE THERE? WHEN DID YOU THINK A DEAL WOULD BE MADE? YANNICK: WE DID NOT FAVOR WOULD BE A SPOON SPIN OFF OF THE UNIVERSAL MUSIC GROUP. WE WANT TO ACCELERATE THE GROWTH OF UMG. AS YOU KNOW, THE MUSIC INDUSTRY IS GOING THROUGH A HUGE PERIOD OF GROWTH. THE BUSINESS IS THRIVING AND WE WANT TO MAKE SURE WE CAN ACCELERATE GROWTH IN THE COMING YEARS. SO FOR NOW, WE HAVE COMMUNICATED THAT WE WANT TO OPEN -- BEFORE THE END OF 2018. MANAGEMENT IS CONFIDENT THE PROCESS IS STILL ON THE RIGHT TRACK. CAROLINE: SO A DEAL DONE BY 2019, OR JUST THE PROCESS? YANNICK: JUST THE PROCESS? YANNICK:. BUT WE ARE NOT IN A HURRY. THE QUESTION IS HOW TO FIND THE RIGHT PARTNER TO GET 50%. BUT WAS AGAIN, EVERYTHING IS FINE. . TRUST ME? YANNICK:
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Vivendi Seeking 'Right Partner' for Universal Music Deal: Bollore

  • Bloomberg Markets

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June 19th, 2019, 3:31 PM GMT+0000

Yannick Bollore, Havas chairman and chief executive officer and chairman at Vivendi, discusses the impact of U.S.-China trade tensions on advertiser spending, social media platform regulation, and strategy for its subsidiary Universal Music Group. He speaks with Bloomberg's Caroline Hyde on "Bloomberg Markets." (Source: Bloomberg)


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