Aug 2nd, 2018
Skincare and Makeup Brand Shiseido Gets Makeover
Japanese beauty company Shiseido is undergoing its biggest ever overhaul of its make-up line, replacing almost 100 products with a new collection in an effort to attract coveted consumers in their 20s and 30s. President Masahiko Uotani told Kathleen Hays he aims to grow the entire brand, from skin care and make up, and eventually improve profitability. (Source: Bloomberg)
