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00:00IN THE UNITED STATES. THE MARKETING VERY IMPORTANT. WE REALLY WANT TO EMPHASIZE THAT, THE MARKETING COMES FIRST. EMILY: TAMPA BAY LIGHTNING OWNER AND CHAIRMAN TO NAME FOR HIMSELF, TRIPLING CLIENTS MONEY AS THEY HAD FRONT MANAGER -- AS A HEDGE FUND MANAGER AT FIDELITY . AND NOW HE JUST JOINED FORMER TEAM OWNERS AS THE EXECUTIVE CHAIRMAN OF AXIOMATIC, WHICH IS WHERE IS BOARDS TAKE THE PLACE AS -- E SPORTS TAKE PLACE AS MULTINATIONAL TOURNAMENTS. THEY SPOKE TO US ABOUT THE POTENTIAL FOR THE INDUSTRY. > > IT IS A VERY YOUNG INDUSTRY, AND A RAPIDLY GROWING INDUSTRY. IF YOU CANNOT SEE THE REVENUES OF THE GAME PUBLISHERS, WHO CERTAINLY ARE IN GOOD SHAPE WITHIN THE INDUSTRY, YOU ARE TALKING MANY CIVILIANS -- MANY BILLIONS OF DOLLARS. THERE ARE ALSO OPPORTUNITIES AND SPONSORSHIP, BUYING ELEMENTS DURING THE GAMES, MEDIA, ETC. THOSE ARE APPROACHING $1 BILLION OR MORE. IF YOU LOOK AT THE AMOUNT OF MONEY FOR THAT $200 MILLION -- 200 MILLION, NOW 300 MILLION PEOPLE WORLDWIDE PLAYING E SPORTS, THAT IS ABOUT THREE DOLLARS PER PARTICIPANT, SO IF YOU LOOK AT AN NBA FAN, NHL, NFL, THAT IS 10 TIMES AS MUCH. WE MAY NOT GET TO THAT LEVEL, BUT THERE ARE MULTIPLE UPSIDES FROM WHERE WE ARE RIGHT NOW IN TERMS OF GENERATING REVENUE IN THE INDUSTRY. EMILY: YOU ARE A MASSIVE SPORTS FAN, THE OWNER OF THE TABLE BAY LIGHTNING, -- TAMPA BAY LIGHTENING. BUT I AM WONDERING IF YOU ARE CONCERNED THAT THIS KIND OF SPORTING EVENT, AND WATCHING OTHER PEOPLE PLAYING SPORTS, IT IS LIKE WHAT GUITAR HERO IS TO PLAYING GUITAR, IT IS TAKING AWAY FROM SPORTS. IT IS CANNIBALIZING THE REAL THING. > > I ' M NOT CONCERNED ABOUT THAT. IF YOU ACTUALLY LOOK AT THE TYPICAL E SPORTS PLAYER OR VISITOR OR WATCHER, IT IS A VERY DIFFERENT PROFILE AND YOU SEE IN TRADITIONAL SPORTS. THIS IS GENERALLY A MARKET THAT OTHER SPORTS HAS NOT BEEN TAPPING INTO PREVIOUSLY. WHEN WE DO OUR RESEARCH ON THESE PEOPLE AND THEY ARE TALKING ABOUT A DEMOGRAPHIC THAT IS WHITE WHERE YOU WANT TO BE IN TERMS -- RIGHT WHERE YOU WANT TO BE -- 71% MALE, 20-35 YEARS OLD, COLLEGE-EDUCATED, AND MANY OF THESE MILLENNIALS AND YOUNGER PEOPLE HAVE NOT BEEN TRADITIONAL SPORTS FOLLOWERS. WE THINK BOTH HAVE GREAT OUTLOOKS. SPORTS IS FANTASTIC AND ONE OF THE FEW PLACES THESE DAYS WHERE YOU CAN CONVENE COMMUNITIES AND SHOW IT ON TV AND OTHER MEDIA LIVE.

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