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00:00RUN THE PROGRAM WITH FEWER BALLOONS IN PARTICULAR REGIONS. WE ARE JOINED BY TOM GILES. BREAK IT DOWN. IT CAN BE SLIGHTLY MORE TARGETED NOW. TOM: THEY HAVE FIGURED OUT HOW TO DO IT MUCH MORE EFFICIENTLY, ANOTHER EXAMPLE OF WHAT PEOPLE HAVE SAID ABOUT RUTHLESS -- THEY ARE ASKING PEOPLE TO SCALE BACK THE AMBITIOUS PROJECTS AND DO THINGS MORE EFFICIENTLY, IN A WAY THAT WILL HELP THE DIFFERENT MOONSHOTS, IF YOU WILL, ACHIEVED PROFITABILITY MORE QUICKLY. SHE HAS BROUGHT MORE ACCOUNTABILITY AND THIS IS A PRODUCT WHERE GOOGLE IS SCALING BACK AND AS YOU SAID, DO THINGS MORE EFFICIENTLY. WHAT GOOGLE HAS DONE IS TAKE COMPUTING PROWESS AND ESSENTIALLY WORK ON NAVIGATION SYSTEMS AND WORK ON MAKING THESE MORE EFFICIENT AND NEED FEWER OF THEM. CAROLINE: THE SCALE OF THE OPPORTUNITY, THE AMBITION AS WE UNDERSTAND, IS THERE TO PROVIDE INTERNET ACROSS THE WORLD, THEY FEEL LIKE A MORE EFFICIENT WAY OF DOING IT IS THE TECHNOLOGIES THEY ARE USING ANTHONY C -- AND THE CFO IS FORCING THIS. IT IS NOT -- MAD MR. NOT HAPPEN BEFORE. -- MAD THIS DID NOT HAPPEN BEFORE. TOM: THIS WAS A COMPANY THAT WAS TRYING DIFFERENT THINGS AND IS SET GOOGLE APART, IT DID DRAW PEOPLE IN AND IT CREATED AN ATMOSPHERE OF BEING AN ENTREPRENEURIAL PLACE WHERE YOU COULD TAKE RISK. I THINK THAT IS STILL ENCOURAGED, BUT AT THE SAME TIME THERE IS A CLOCK TICKING IN THE BACKGROUND AND THE REALIZATION THAT YOU ARE NOT GOING TO BE ABLE TO DO THIS FOREVER. YOU CANNOT EXPLORE THESE WILLY-NILLY. AT SOME POINT, WE WANT TO SEE COMMERCIALIZATION, PAY OFF, AND MONETIZATION OF THESE PROJECTS. CAROLINE: THE CAR AREA OF THE BUSINESS IS STANDALONE AND IT MUST FEED ITSELF AND GROWTH FOR ITSELF. ANY IDEA WHEN THERE WILL BE COMMERCIALIZATION OF THE BALLOON PROJECT? TOM: IT REMAINS TO BE SEEN. WE WERE NOT SEEING AN EXPLOSION IN MONEY FROM THIS. THE AMBITION REMAINS UNCHANGED. THEY ARE ABOUT ORGANIZING THE WORLD INFORMATION AND ENSURING PEOPLE HAVE ACCESS TO WI-FI AND ENSURING THAT PEOPLE HAVE INTERNET ACCESS IN THOSE REMOTE AREAS OF THE WORLD. THAT IS SOMETHING GOOGLE BELIEVES IN DEEPLY. CAROLINE: SOMETHING FACEBOOK HAS

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Why There's Fewer Balloons for Google's Project Loon

In 2013, Google ran its first tests for Project Loon, an ambitious effort to circulate broadband-emitting balloons across the globe. On Thursday, the company said that’s not necessary anymore. Executives at the project said they have found ways to run the program with fewer balloons. Bloomberg's Tom Giles has more on "Bloomberg Technology." (Source: Bloomberg)

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