Take-Two CEO Says NBA 2K Engagement Is Unbelievable

Take-Two Interactive Software Chairman and CEO Strauss Zelnick discusses sales for NBA 2K and a partnership with the National Basketball Association for a new e-sports league. He speaks with Bloomberg's Cory Johnson on "Bloomberg Markets" from the NBA All-Star Technology Summit in New Orleans, Louisiana. (Source: Bloomberg)

Full Show: Surveillance (08/16)
39:25 - Bloomberg Surveillance hosted by Tom Keene, Guy Johnson, and Anna Edwards. Guests include Cees 'T Hart, chief executive officer at Carlsberg Group, Greg Valliere, chief global strategist at Horizon Investments, and Rep. Bill Pascrell, a member of the House Ways and Means Committee and a Democrat from New Jersey. (Source: Bloomberg)
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