Like Uber with car services, and Airbnb with room rentals, Opower has disrupted the energy industry by digitizing it. Launched in 2007, Opower's cloud-based software now works with over 100 utilities across the globe, including several in Canada, to simplify energy bills for consumers. Co-Founder Alex Laskey tells Bloomberg TV Canada's Pat Kiernan how updates via phone, email or text message and comparisons to neighbors is getting people to be smarter about how much energy they use. (Source: Bloomberg)