Brazilian Orange Baron Becomes a Billionaire
Jan. 27 -- The exhaust from the Cutrale orange juice plant in the Brazilian town of Araraquara offers a sweet citrusy greeting to visitors and the comforting scent of home to the locals. For Jose Luis Cutrale, it's the smell of success; sales have grown for the supplier of Coca-Cola Co.'s Minute Maid division even as Florida’s orange output heads towards a 25-year low. Cutrale also has embraced other crops, most recently bananas, to offset his exposure to a weakening juice industry. Bloomberg's Steve Biro reports.