Can Topps Draw a New Generation of Consumers?

Oct. 27 (Bloomberg) -- Jeff Heckman, manager of marketing and product development at Topps, discusses the company's new approach to baseball merchandise with Bloomberg's Matt Miller on "Street Smart." (Source: Bloomberg)

Full Show: What'd You Miss? (08/14)
30:26 - Guests include: Rockefeller & Co.'s Jimmy Chang, Quad Group's Peter Borish and Columbia University's Stephen Noerper. (Source: Bloomberg)
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