Photographer: Jason Alden/Bloomberg

A Fine British Watch Is More Affordable Than Ever After Brexit

As Swiss watchmakers reel from months of falling exports, a small firm in Henley-on-Thames, England -- better known for its annual Royal Regatta than fine timepieces -- is rowing against the tide. Aided by a plunge in the pound, sales of Bremont watches have surged since the country voted in June to leave the European Union. A love of flying is evident: its top-end model features fabric from the Wright brothers’ airplane that made its first flight in 1903.

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    The internal mechanism of a Bremont Wright Flyer wrist watch, which retails at about £20,000 ($24,500)

    Photographer: Jason Alden/Bloomberg

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    The rotor of a Bremont Wright Flyer wrist watch, with a piece of fabric from the Wright brothers’ airplane. A previous special edition watch featured oak timber from Horatio Nelson's 210-year-old Royal Navy flagship, HMS Victory, which fought in the Battle of Trafalgar. 

    Photographer: Jason Alden/Bloomberg

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    Bremont employees range from local apprentices to former military and Formula One engineers.

    Photographer: Jason Alden/Bloomberg

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    A cyclomat watch winder.

    Photographer: Jason Alden/Bloomberg

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    A Bremont Boeing 100 Limited Edition watch is tested to withstand salt, humidity, rapid pressure changes and temperatures as low as -40°C.

    Photographer: Jason Alden/Bloomberg

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    The offices at this Henley-on-Thames workshop have spilled outside of the building into grey Portakabins as the company expands. 

    Photographer: Jason Alden/Bloomberg

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    A collection of Bremont Boeing 100 Limited Edition wrist watches. The company plans to launch a women's line.

    Photographer: Jason Alden/Bloomberg

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    Stuart Duff, head watchmaker at Bremont, builds a Wright Flyer wrist watch. "The good thing about luxury brands, full stop, is we're not trying to make a widget for two pence cheaper than a Chinese company," said co-founder Giles English. "That's not the business we're in."

    Photographer: Jason Alden/Bloomberg

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    "We've always had a good problem in the fact that we can't make enough watches to deliver," co-founder Giles English told Bloomberg.

    Photographer: Simon Dawson/Bloomberg

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    The firm has four stores: two in London, one in Hong Kong, and one on Madison Avenue in New York.

    Photographer: Simon Dawson/Bloomberg

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    The Bremont Watch Company store on South Audley Street in London. 

    Photographer: Simon Dawson/Bloomberg