Asia Centric: Beijing Auto Show Heralds a Brutal EV War
Asia Centric
Beijing Auto Show Heralds a Brutal EV War
The war in Iran and high oil prices are driving a surge in demand for China's electric vehicles abroad, with sales in March jumping more than 50% in countries such as Australia, Brazil and Germany. However, the domestic market paints a bleaker picture. Total domestic auto sales slumped 17% in the first quarter amid a brutal price war, subsidy pullbacks and a new 5% EV tax. Adding to the pressure, global giants like Volkswagen are fighting back with new, highly competitive models, leveraging a localized cost base to regain their footing in the world's largest auto market. Bloomberg Intelligence's Michael Dean, head of global autos research, and Joanna Chen, Asia autos analyst, join John Lee on the Asia Centric podcast fresh from their trip to the Beijing Auto Show. They unpack the sheer scale of the event, which featured 1,400 cars on display, highlighting the intense competition driven by advanced tech and aggressive pricing. The analysts also discuss how foreign automakers are learning toward exporting vehicles using "China speed" and explore the outlook for Europe's ultra-luxury brands such as Ferrari.
May 06, 2026