<figure><img src="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i7YDGefWhXtU/v7/-1x-1.png"><figcaption><div><p>Source: Bloomberg, 0:00</p></div><div></div></figcaption></figure><p>Goldendoodles, bernedoodles, labradoodles, cockapoos, everywhere you look, it seems like doodles &#x2014; those fluffy, adorable poodle mixes &#x2014; are taking over sidewalks, cafes and TikTok feeds. But the ubiquity of the muppet-like canines has also come with some doggy drama. On today&#x2019;s Big Take podcast, host Sarah Holder and producer David Fox head to New Jersey to meet a breeder who&#x2019;s been navigating the doodle&#x2019;s rise to fame. And writer Allie Conti examines the discourse around the industry: from its loudest critics to its devoted diehards.</p>

Goldendoodles, bernedoodles, labradoodles, cockapoos, everywhere you look, it seems like doodles — those fluffy, adorable poodle mixes — are taking over sidewalks, cafes and TikTok feeds. But the ubiquity of the muppet-like canines has also come with some doggy drama. On today’s Big Take podcast, host Sarah Holder and producer David Fox head to New Jersey to meet a breeder who’s been navigating the doodle’s rise to fame. And writer Allie Conti examines the discourse around the industry: from its loudest critics to its devoted diehards.

Big Take: How the Doodle Became a $1 Billion Dog

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