<figure><img src="https://assets.bwbx.io/images/users/iqjWHBFdfxIU/iUoB06KJU2Nc/v4/-1x-1.jpg"><figcaption><div><p>Source: Bloomberg, 30:00</p></div><div></div></figcaption></figure><p>Neom, the Saudi crown prince&#x2019;s urban mega-project, is supposed to have a ski resort, swim lanes for commuters, and &#x201C;smart&#x201D; everything. It&#x2019;s going great&#x2014;for the consultants. Bloomberg Businessweek&#x2019;s Mark Leydorf reads &#x201C;Make It So&#x201D; by Vivian Nereim.</p>

Neom, the Saudi crown prince’s urban mega-project, is supposed to have a ski resort, swim lanes for commuters, and “smart” everything. It’s going great—for the consultants. Bloomberg Businessweek’s Mark Leydorf reads “Make It So” by Vivian Nereim.

MBS’s $500 Billion Desert Dream Keeps Getting Weirder

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